Bench Billboard Value Comparisons

In contrast to other advertising media, bench billboards can bring a great value.

Bench Billboard Ad

  • More Targeted Locations
  • Eye Level
  • Low cost per impression
Versus

Billboard

  • Limited Locations
  • High above street-level
  • High cost per impression

 

Bench Billboard Ad

  • Stand-alone ad
  • Constant advertising
  • Affordable
  • Single bench effective
  • Colorful
Versus

Newspaper

  • Ad lost in clutter
  • Wasted/Reduced circulation
  • Rising rates
  • Single ad not as effective
  • Pay additional for color

Bench Billboard Ad

  • Target key areas
  • No “tune out”
  • Always on and visible
Versus

Radio

  • Hit or miss broadcast
  • Hard to recall company
  • Can’t reference ad again

Bench Billboard Ad

  • Target key areas
  • Always on
  • Affordable
Versus

Television

  • Hit or miss broadcast
  • Channel surfing
  • High cost per point to saturate market

Bench Billboard Ad

  • Easy, no processing required
  • No postage
  • Remains in place
  • Targets key areas
Versus

Direct Mail

  • Costly processing
  • Expensive postage costs
  • Gets “pitched”
  • Need to purchase lists to reach target

Bench Billboard Ad

  • Busy public locations
  • Stand-alone ad
  • Long-term audience
Versus

Yellow Pages

  • Home or office bound
  • Surrounded by competition
  • Limited usage due to Internet

Bench Billboard Ad

  • Easily seen
  • Legal
  • Positive Impression
  • Durable, long-term presence
Versus

Bandit Signs

  • Visually small
  • Illegal in many cities
  • Negative impression
  • Doesn’t stand up to weather

Bench Billboard Ad

  • No maintenance
  • Stand-alone ad
  • Captive audience
  • Long-term presence
Versus

Internet

  • Constant SEO investment/Updates to site
  • High Competition for message
  • Easy to “click away” from site
  • Long-term presence

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