FAQs

HOW QUICKLY CAN I EXPECT RESULTS?

Bench billboards are typically a long-term advertising medium, and though your bench ad will begin achieving impressions as soon as it is installed, it may take an extended period of exposure to yield direct business or measurable response. However, there are a number of cases when our advertisers have gotten amazing and immediate results.

Click here for Testimonials.

WHEN DOES MY AGREEMENT BEGIN?

Agreements generally begin when your ad is installed and is on display. This is usually within about three weeks of committing to an ad program and completing all the steps needed to fulfill your order.

WHAT DOES IT COST TO ADVERTISE? ARE THERE ANY DISCOUNTS?

There are many factors that may affect advertising rates, including how many bench billboards you select, where they are located, and the length of your contract. Plus, there are a number of discount and incentive packages that may be available in your region. Contact Bench Billboard Company (1.800.541.7368 24 hours/day) for details and availability.

WHAT IS A FLOATING/FIXED RATES?

A floating rate is the cost for a bench ad that is movable or “floats” among locations opposed to a fixed location. Clients that pay more for a fixed location receive placement preference and can displace a floating ad. However, the floating ad will remain in the same area as available. Call 1.800.541.7368 to determine program availability.

IS THERE A DISCOUNT IF I SUPPLY MY OWN ARTWORK OR SIGNS?

If you provide you own artwork or signs it does not affect your overall cost, but it is recommended that Bench Billboard Company provide art and production at no additional charge.

ARE RATES AND FEES NET OR GROSS?

All rates and fees are net.

DO BENCH ADS QUALIFY FOR CO-OP ADVERTISING?

Yes, they often do. Your Bench Billboard representative can assist you in determining whether your ad may qualify.

WHAT IS THE BILLING CYCLE?

Bench Billboard Company provides timely statements based upon a four-week billing cycle. New accounts will be required to make a initial deposit prior to commencing work. Cash, checks, Visa, Master Card, Discover, and American Express are accepted. Credit-worthy clients are also welcome.

WHERE ARE BENCHES LOCATED?

Bench ads are strategically found at main thoroughfares, bus stops, and busy intersections typically with stoplights, as well as business and shopping areas. Plus, they are placed for an up-front view curbside to yield maximum eye-level exposure.

CAN I HAVE A BENCH AD LOCATION CHANGED?

A bench ad may be moved to another available location for a fee. You may also change your artwork for a bench for a fee as well.

CAN YOU INSTALL A NEW BENCH BILLBOARD LOCATION NEAR MY BUSINESS?

Unfortunately, government regulations make adding new bench billboard locations extremely difficult to impossible, however Bench Billboard Company has 1000’s of locations in a four-state region, including major cities in Ohio, Kentucky, Indiana, and Michigan.

WHAT BENCHES ARE AVAILABLE?

Your Bench Billboard Company representative can prepare a list of available spaces for your needs. If you provide a list of preferred zip codes, we can pin-point target your ads. Please call toll-free 1.800.541.7368.

WHAT ARE THE SIZE AND SPECS OF A BENCH AD?

The ad on the backrest is 72” wide x 24” in height. The “live” portion of the ad panel is 70” x 22”.  Click here for Bench Billboard’s complete Production Art Specifications. If you plan to prepare your own graphic design, our staff will work with you to ensure that it meets the required specifications and messaging.

HOW LONG DOES IT TAKE FOR MY AD TO GO UP?

Typically, an advertiser previews and approves a proposed ad layout within a week of placing an order. The bench ad is then posted within two weeks or so following art approval, and completing all the steps needed to fulfill your order.

WHAT ABOUT ART ELEMENTS (LOGOS/PHOTOS) IN MY AD?

Any elements electronically provided must be high resolution. If you are providing a hard copy element such as a photograph, please ensure that it is the highest possible quality for scanning. Bench Billboard Company’s full art specifications can be found by clicking here.

WILL I SEE MY AD CONCEPT BEFORE IT IS POSTED?

You will receive a paper proof of your ad via U.S. Mail for approval prior to production and posting. We find this avoids e-mail transmission errors and eases color discussions.

CAN I CHANGE MY AD LATER?

You may change any bench ad design for a fee.

CAN WE DO MULTIPLE DESIGNS?

Our rates assume the same design, but you may have multiple designs for a fee.

WHO SEES BENCH ADS?

Bench billboards provide eye-level, curbside, premium locations that thousands of motorists see each day. Additional impressions are achieved through pedestrian traffic.

HOW DO I KNOW BENCH ADS WILL WORK?

We know from our over fifty years in the bench billboard industry, that most of our clients renew because they are guaranteed maximum reach and frequency at a minimal cost. One of Bench Billboard Company’s longest running advertisers is the Rutherford Funeral Homes & Crematories in Columbus, Ohio, who have been with Bench Billboard Company since 1968. Check out President and owner William P. Rutherford’s testimonial and those of other satisfied Bench Billboard advertisers.

For a report on the effectiveness of bench billboard advertising, click here.