This report provides a detailed examination of America’s Miles Traveled 10 America s travel habits and its exposure to out-of-home advertising including billboards, digital signage, bus shelters, taxi cabs, kiosks and more. The study also examines the shopping and purchase decisions of  America’s on-the-go consumers. nielsen full report

Arbitron National In-Car Study

Introduction Welcome to the Arbitron 2009 National In-Car Study. This report will provide a detailed examination of America’s in-car media audience and its exposure to outdoor advertising, radio and audio technologies. The study will also examine the shopping and purchase decisions of America’s mobile consumers. Arbitron has published several benchmark studies documenting America’s relationship with various media, […]